Interactive catalogue from Canada - UGC etc. - that's how you do it properly

http://www.canadiantire.ca/inspiration/en/cover.html

Impressive results

RESULTS

In the first 2 months after the launch of our first issue in March 2013, we quickly began gaining traction with:

• 170,000 visitors
• 2.5 million pages virtually flipped thorough
• 36% return visitors coming back more than once
• 2 min average time on site (double the requested time spent on site)
• Average of 15 pages viewed per visit (more than twice that of Canadiantire.ca, Canada's number one retail site)